Post by account_disabled on Dec 23, 2023 4:19:11 GMT -6
This is a very common mistake regardless of the size of the company and particularly true when we launch a new offer: we have the reflex to communicate about the solution we provide. But since no one knows the solution, no one is looking for it and we therefore have very few results. The same goes when you communicate too much about your brand and it remains little known: site traffic will be limited. Communicating the need we are responding to and explaining that the solution we are proposing addresses it, differently or with an innovation, will probably be more effective. A site can be very well referenced, however, not all pages will necessarily be. Each page is analyzed according to dozens or even hundreds of criteria.
Google which will or will not locate the page, index it and decide on which keywords Email Data it is relevant. This will often create a gap between the company's wishes and reality. Not to mention that in most cases these pages are written without taking into account what Internet users want or are looking for. It's easy to understand: the site is THE basis of the online presence for a brand or a company that wants to develop its business via the Internet. Exceptions may be a few luxury brands or consumer products, for which image and therefore social networks will be essential. On his website: – we do and say what we want, not on social networks – we can follow, measure, follow up, it’s more difficult on social networks – we can try to capture contact details of visitors, it is more difficult on social networks – we can know how many people.
Come but above all how they arrived, what they did on the site, how many pages they viewed, how long they stayed, not on social networks. Except in a few specific areas of activity, the site remains the basis of an online “business” presence. Social networks are means, communication channels which could possibly allow the site to make itself known and send it traffic. It is nevertheless necessary to understand that: 75% of Internet users NEVER go to the 2nd page. Entering 11th position or not being present, it's almost the same. At least 70% of Internet users ignore ads. In fact, only the first 3 positions are really interesting.
Google which will or will not locate the page, index it and decide on which keywords Email Data it is relevant. This will often create a gap between the company's wishes and reality. Not to mention that in most cases these pages are written without taking into account what Internet users want or are looking for. It's easy to understand: the site is THE basis of the online presence for a brand or a company that wants to develop its business via the Internet. Exceptions may be a few luxury brands or consumer products, for which image and therefore social networks will be essential. On his website: – we do and say what we want, not on social networks – we can follow, measure, follow up, it’s more difficult on social networks – we can try to capture contact details of visitors, it is more difficult on social networks – we can know how many people.
Come but above all how they arrived, what they did on the site, how many pages they viewed, how long they stayed, not on social networks. Except in a few specific areas of activity, the site remains the basis of an online “business” presence. Social networks are means, communication channels which could possibly allow the site to make itself known and send it traffic. It is nevertheless necessary to understand that: 75% of Internet users NEVER go to the 2nd page. Entering 11th position or not being present, it's almost the same. At least 70% of Internet users ignore ads. In fact, only the first 3 positions are really interesting.